Designing Innovative Public Health Solutions (PH290-2) is a new graduate course being taught at the University of California, Berkeley School of Public Health. The course began on 26-Jan-2011. This site aggregates community contributions from those participating in the course and will do so throughout the semester.

http://www.fastcompany.com/most-innovative-companies/2011/

POSTED BY: Tal

MassChallenge Global Startup Competition

http://blog.innocentive.com/

POSTED BY: Tal

Washington State's Public Process for Health Coverage

an interesting nexus of public process and private interests

POSTED BY: Adriana

This is not innovation. The Berkeley Wellness Letter is a fountain of knowledge, filled with the kind of information that is the purpose of our project. Yet it’s only lying there in the shelves, untouched by an important target group. Let’s hope our team can do better. Mina & Jan

This is not innovation. The Berkeley Wellness Letter is a fountain of knowledge, filled with the kind of information that is the purpose of our project. Yet it’s only lying there in the shelves, untouched by an important target group. Let’s hope our team can do better.

Mina & Jan

Can artists be good public health designers?

This is the question that has been following me for years and probabaly the reason I am in this class: Can “art” and “real world” problems of public health go together? Or do I have to quiet down one to do the other?

I though I can share this secret question of mine with the class and ask for their feedback, since the class is about innovation. 

Any ideas? 

Check out my art website: www.vividan.com

bahar.

POSTED BY: Bahar

Very timely given our discussion on behavioral economics and food choice in this past week’s class. From OpenIDEO and kob.com (Albuquerque TV station): Collin Payne, an assistant professor in NMSU’s College of Business, conducted the research at supermarkets in Las Cruces. Researchers marked a line with yellow duct tape across the width of shopping carts, and placed a sign on the cart asking shoppers to place fruit and vegetables in front of the tape line, and the rest of their groceries behind the line. “And what we saw was a bump of a 102% increase in purchasing of fruits and vegetables with that simple sign and line,” Payne said. POSTED BY: Jaspal (thanks to @ghideas)

Very timely given our discussion on behavioral economics and food choice in this past week’s class. From OpenIDEO and kob.com (Albuquerque TV station):

Collin Payne, an assistant professor in NMSU’s College of Business, conducted the research at supermarkets in Las Cruces. Researchers marked a line with yellow duct tape across the width of shopping carts, and placed a sign on the cart asking shoppers to place fruit and vegetables in front of the tape line, and the rest of their groceries behind the line.

“And what we saw was a bump of a 102% increase in purchasing of fruits and vegetables with that simple sign and line,” Payne said.

POSTED BY: Jaspal

(thanks to @ghideas)

This Search for the Obvious | Moms Matter contest is not unlike the GOOD Vaccine contest we highlighted a couple weeks back. This is also about raising awareness: The Challenge: Use your creative genius to show that moms around the world deserve more! Quality maternal health is not an option, it’s a right. You can meet the challenge with: The most retweetable tweet of all time A New York Times-worthy column that would make Nick Kristof proud An iconic print ad or poster Guerrilla marketing or public art that commands immediate Instagarm and yfrog-ing action A must-see must-share video that would hold its own against TED’s Ads Worth Spreading THE UNEXPECTED. YOU DECIDE…GO CRAZY! Winners will be featured by our Challenge Sponsors (Acumen Fund and ABC News) and Media Partner (GOOD). POSTED BY: Jaspal (thanks to @anjelikadeo)

This Search for the Obvious | Moms Matter contest is not unlike the GOOD Vaccine contest we highlighted a couple weeks back. This is also about raising awareness:

The Challenge: Use your creative genius to show that moms around the world deserve more! Quality maternal health is not an option, it’s a right. You can meet the challenge with:

  • The most retweetable tweet of all time
  • A New York Times-worthy column that would make Nick Kristof proud
  • An iconic print ad or poster
  • Guerrilla marketing or public art that commands immediate Instagarm and yfrog-ing action
  • A must-see must-share video that would hold its own against TED’s Ads Worth Spreading
  • THE UNEXPECTED. YOU DECIDE…GO CRAZY!

Winners will be featured by our Challenge Sponsors (Acumen Fund and ABC News) and Media Partner (GOOD).

POSTED BY: Jaspal

(thanks to @anjelikadeo)

Stanford’s new d.school will help you find true love.

http://www.stanfordalumni.org/news/magazine/2011/marapr/features/dschool.html

David Kelley, the founder of Stanford’s latest offshoot of the Engineering School, claims that “design thinking” can help students conquer challenges in many aspects of life, including landing a mate. However, the new d.school’s primary objective is “to designate squads of students as investigators of social or institutional conditions that pose challenges for human beings.”

POSTED BY: Mina

Riding the innovation wave

“To succeed, US must continue to invest in education, research” (by the presidents of MIT & Harvard)

http://www.boston.com/bostonglobe/editorial_opinion/oped/articles/2011/03/14/riding_the_innovation_wave/

POSTED BY: Andrea

Baby Carrots Get Some Edge

The current baby carrot branding strategy by Crispin Porter + Bogusky speaks to this week’s readings: to what extent is our perception of something mediated by its packaging? To what extent is the relationship between perception and form more important than the one between form and content? How can branding strategies be used in a public health context?

Here’s an article on Fast Company about the branding strategy as well:

http://www.fastcodesign.com/1662208/wanna-get-kids-to-eat-carrots-brand-them-like-junk-food

POSTED BY: Adriana

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